the work

Recent client work in the wild.

Past Team work.

the who

Chuck Meehan

Chuck Meehan

Co-Founder/CCO

Ad industry veteran and award-winning creative Chuck Meehan, has helped build brands from their infancy (Kia), through mergers (AT&T) and helped rebuild them in maturity (Fiat/Chrysler). And he led GM’s transformation to EVs launching “Everybody in” with two top superbowl campaigns and a CES takeover. Riffing jokes with Will Ferrell and Mike Myers was something he’ll never forget.

His branding experience ranges from automotive, to technology, to packaged goods, to institutions. Most recently he oversaw the new launch campaign for Texas A&M’s Rellis R&D campus, with “Tomorrow is a big day.”

Chuck is a budding singer/songwriter but won’t be quitting his day job anytime soon.

Jaret Wilson

Jaret Wilson

Digital CD

Philly & New York based Interactive Creative Director developing web, mixed media, augmented reality and experiential exeuctions for brands from GE, Nike to AmeriGas and serving non-profits as Big Brothers Big Sisters and MARVEL Comics.

Ideation and brand strategy helps Jaret hone his ideas to forge relationships with clients and communities. Human centered design meets radical thinking is where he has the most fun.

Ania Czuprynski

Ania Czuprynski

Co-Founder/Design Director

Ania is the driving force behind our agency’s design discipline, with a sharp focus on translating client requirements and desired brand image into impactful visual branding. From crafting a brand’s unique look and feel to establishing brand standards and creating compelling stories, Ania’s expertise helps our clients stand out and make a lasting impression.

Throughout her career, Ania has collaborated with a diverse range of clients, including Cadillac, OnStar, Atkins, Kaiser Permanente, Michigan Medicine, D’Longhi, Subway, Blue Cross Blue Shield of Michigan, Jack Entertainment, Fort Brewery, Ryder, Sydney Lager, Ascension Health, Rair Systems, St. John Providence Health System, Beyond Juice, McLaren Health, Mercedes, DTE Energy, and Mopar. Ania holds a BFA from the College for Creative Studies, specializing in advertising design.

Bennett Grosinger

Bennett Grosinger

Director of Business Development

Bennett lives life with the belief that you never know what you can’t accomplish until you try. This philosophy has brought him into contact with interesting people of all walks of life and throughout many industries. Bennett brings a wealth of experiences to Unlikely Story, ranging from grocery wholesale in Detroit’s Eastern Market to managing bands and promoting an array of international musical acts. He has a passion for helping people and businesses realize their full potential. 

Outside of Unlikely Story, Bennett’s passions include reading autobiographies, exploring Detroit’s new restaurants, cooking and golfing. Bennett holds a B.A. in History from Wayne State University.

Rich Wakefield

Rich Wakefield

ECD/Art Direction

Rich beIieves if you love what you do, you will never quit. He’s seen this business change a lot in the past 30 years and believes if you embrace what’s right in front of you, you will to be in touch with what’s coming. You’re only the sum of all the experiences, all the talented people you’ve worked with and all the projects you’ve been a part of. And working around the world, he’s learned from many to tell remarkable stories.

He helped bring the story of Cingular Wireless to life becoming the new AT&T. Launched KIA Motors America to the US even after a dismal start for Korean Automakers. Was lucky to experience the Egyptian Revolution in Cairo, while being the ECD at JWT Cairo running Egyptian Tourism. And created the award-winning campaign “Temple Made” for Temple University. He still teaches marketing and advertising students to build stunning portfolios, get great jobs and go on to having rewarding careers.