GM / EVil Takeover

Even with 30 new EVs coming by 2025, Tesla and Elon Musk were still getting all the credit. So we got our own super villain to take over GM. A fictional company and CEO took over a real one for four days. It was another top Superbowl campaign and got people to look at GM in a whole new way.

brand activation / digital / social / broadcast

Case Study

Evil Takeover Superbowl Spot


Social Content