Ryder

Ryder Systems is a logistics and transportation giant but most people only knew them for truck rentals. In 2022, Ryder signed PGA Tour golfer Sam Ryder as their spokesperson. We created a campaign that tells the full Ryder story with Sam wistfully pondering the reason he was hired. The campaign has elevated Ryder’s brand awareness and ESPN golf announcers called it the best marketing campaign on the PGA Tour.

digital / social / brand activation / broadcast