With a huge cold meat room serving the best cuts of beef around, Cattleman’s has a distinct selling point that needed to be dramatized in a fun, compelling way. And with an idea that had a unique executional way in, 10 films were shot in one day. Also allowing us to refresh any film at any point with a different script/voiceover. Taking a small budget and turning it into years of commercials, and social/digital stories.
brand identity / film / social / digital