Barbasol

Shaving cream sales, industry wide were down significantly during the pandemic. By 2022 people were eager for optimism and hope. We created the “Can of Can-Do” campaign that plays off Barbasol’s iconic can and blue collar roots that embody the American can-do spirit. Dramatizing to men that a clean shave is a fresh start.

digital / social / brand activation / broadcast

Mulligan

Self Reflection

Work of Art